Privacy policy

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This is the Privacy Policy ("Policy") for this website – which is operated and provided by us. We process the personal data collected through this website exclusively as outlined in this Policy. Below you will learn how we process your personal data, for what purposes it is processed, with whom it is shared, and what control and information rights you may have.

I. Summary of Our Processing Activities
The following summary provides a brief overview of the data processing activities on our website. Detailed information can be found in the respective sections below.

  • If you visit our website for informational purposes only, limited personal data is processed solely to display the website to you (see section III).
  • If you are interested in any of our services (e.g., offers, bookings, etc.) or subscribe to our newsletter, additional personal data will be processed accordingly (see sections IV and V).
  • Furthermore, your personal data is used for promotional purposes regarding our services and products (see section VI) and for statistical analysis to improve our website (see section VII).
  • Your personal data may be disclosed to third parties if applicable (see section VIII).
  • We have implemented appropriate security measures to protect your personal data (see section IX) and retain it only as long as necessary (see section X).
  • Depending on the specific case, you may have certain rights regarding the processing of your personal data (see section XI).

II. Definitions

  • Personal Data means any information relating to a living individual who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, or an online identifier.
  • Processing means any operation performed on personal data, such as collection, recording, organization, structuring, storage, adaptation or alteration, disclosure or any other form of use.

III. Use of the Website for Informational Purposes
If you visit our website for informational purposes only, without registering for any of the services listed under section IV and without otherwise providing us with personal data, we may automatically collect additional information about you, which in limited cases may be personal data and is automatically gathered by our server, such as:

  • Your device type, name, and screen resolution
  • Details about your browser version
  • Details about your operating system, including language settings
  • Date and time of your requests
  • Content of your requests

We use this information only to offer our services effectively (e.g., by adjusting our website to your device's needs or allowing you to log in to our site) and to compile broad demographic information to create anonymized statistics on website usage. We require the automatically collected personal data to provide our website, Art. 6(1)(b) GDPR, and for our legitimate interest in ensuring website stability and security, Art. 6(1)(f) GDPR. Automatically collected personal data is stored for 1 month and then properly deleted.

IV. Registration for Our Services
Our website offers the ability to request offers and catalogs, subscribe to newsletters, or send general inquiries to us. To use the aforementioned services, you must provide personal data. We process:

  • Details such as your name, address, and email address, provided during contact

The information required to provide the service is marked accordingly. Any additional data is provided voluntarily. We process the personal data you provide for the following purposes:

  • Provision of the services and information offered through the website or requested by you
  • Communication with you
  • (Behavioral) advertising and profiling

The legal basis for this is Art. 6(1)(b) GDPR. The use of your personal data for behavioral advertising and profiling is based on our legitimate interest in enhancing your user experience, Art. 6(1)(f) GDPR. We process the personal data and contact details you provide during registration to directly inform you about our other products and services. Using your personal data to promote related products and services via direct marketing is in our legitimate interest as the website provider, Art. 6(1)(f) GDPR.

You can object to the processing of your personal data for direct marketing purposes at any time. We will then refrain from further processing for such purposes. You can send your objection to us as follows: via EMAIL – See below

V. Newsletter
You can subscribe to our newsletter using your email address, which will inform you about our latest products and services, provided you consent to receiving the newsletter. The legal basis for this processing is Art. 6(1)(a) GDPR. We store your email address until you withdraw your subscription.

The service uses the so-called "double opt-in" procedure. You will receive an email with a link to confirm that you are the owner of the email address and wish to receive notifications via our email service. If your subscription is not confirmed after the confirmation email is requested, your provided personal data will not be processed but automatically deactivated and deleted with the next data review (usually within one week). You can unsubscribe from the newsletter by clicking the link included in every newsletter.

VI. Automated Decision-Making
We do not process your personal data for automated decision-making that produces legal effects concerning you or similarly significantly affects you.

VII. Analytics

GENERAL INFORMATION ON ANALYTICS
We use web analytics services to conduct statistical analysis of the usage of this website. The analytics services collect data such as:

  • Device and browser information (device type, operating system, browser version)
  • IP address
  • Visited websites, URL clickstream (order of pages viewed)
  • Geographic location
  • Date and time of website visit
  • Referring page, application, or service

We use the information provided by the services only to determine the most useful information for you and to improve and optimize the website. The data collected through the analytics services is not linked with personal data. Depending on the provider, the data generated by your use of this website may be stored and processed in a country outside the European Economic Area (EEA), such as the United States. For more information about the potential risks of cross-border data transfers, see section XII.

The analytics services collect only the IP address assigned to you during your visit to this website, not your name or other identifiers. The provider uses this information to evaluate your use of the website, compile reports on website activity, and provide us with other services relating to website and internet usage. The legal basis for this processing is Art. 6(1)(f) GDPR. The processing is based on our legitimate interest in evaluating traffic on our website to enhance your user experience and generally optimize the website.

GOOGLE ANALYTICS
We use the web analytics service Google Analytics, provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google uses the cookie-generated information on our behalf to evaluate your use of the website, compile reports on website activity, and provide us with other services related to website and internet use. We have activated IP anonymization in Google Analytics. This means your IP address is truncated within Member States of the European Union or other parties to the Agreement on the European Economic Area before transmission. Only in exceptional cases is the full IP address sent to a Google server in the USA and shortened there. The IP address transmitted by your browser as part of Google Analytics is not merged with other Google data.

You can prevent the setting of such cookies as follows:

  • By adjusting your browser settings to block third-party cookies (please note that in this case, you may not be able to use the full functionality of the website)
  • You can also prevent the collection and processing of data regarding your website usage (including your IP address) by Google by downloading and installing the browser plugin available at the following link: http://tools.google.com/dlpage/gaoptout

More information on data protection and Google Analytics can be found on Google's website: http://www.google.com/analytics/learn/privacy.html?hl=en

LINKS TO THIRD-PARTY WEBSITES
This website may include links to third-party websites. We are not responsible for the content and data processing on such third-party websites. For information on how your data is processed on those sites, please consult the respective privacy policy of each third-party site.

VIII. Disclosure of Personal Data to Third Parties
Your personal data may be disclosed to contractors who assist us in providing our services. The data transfer takes place based on data processing agreements. Our contractors will use your personal data only to the extent necessary to fulfill their tasks. They are contractually obligated to process your personal data exclusively in your interest and in accordance with your requests.

In the event of a restructuring or sale of our business to a third party, the transfer of your personal data to the reorganized entity or third party may occur in accordance with applicable law. If we are legally entitled or required to do so (e.g., by law or court order), we may disclose your personal data.

IX. Security
We have implemented appropriate, state-of-the-art security measures to protect your data from loss, misuse, and alteration. For example, our security policies and privacy statements are regularly reviewed and updated as necessary. In addition, only authorized employees have access to personal data. Although we cannot ensure or guarantee that data loss, misuse, or alteration will never occur, we make every effort to prevent it. Please be aware that data transmission over the Internet is never entirely secure. We cannot guarantee the security of data transmitted to our website during transmission; this is at your own risk.

X. Retention Periods
Our aim is to process your personal data only to the minimum extent necessary. Unless specific retention periods are stated in this Policy, we will retain your personal data only as long as necessary to fulfill the purposes for which it was originally collected and – if applicable – as long as required by law.

XI. Your Rights
Depending on the specific case, you may have the following data protection rights:

  • The right to request access to and/or copies of your personal data. This includes information about the purpose of use, the categories of data used, their recipients and authorized persons, and, if possible, the planned duration of data storage or, if this is not possible, the criteria for determining this duration;
  • The right to request the rectification, deletion, or restriction of the processing of your personal data if their use is unlawful, especially because (i) the data is incomplete or incorrect, (ii) it is no longer necessary for the purposes for which it was collected, (iii) the consent on which the processing was based has been withdrawn, or (iv) you have successfully exercised your right to object to data processing. In cases where the data is processed by third parties, we will forward your requests for correction, deletion, or restriction of processing to those third parties unless this proves impossible or involves disproportionate effort;
  • The right to refuse or – without affecting the lawfulness of data processing carried out before the withdrawal – withdraw your consent to the processing of your personal data at any time;
  • The right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you;
  • The right to request the personal data you have provided to us in a structured, commonly used, and machine-readable format, and to transmit this data to another controller without hindrance from us. You also have the right to request that we transmit the data directly to another controller, where technically feasible;
  • The right to take legal action or contact the competent supervisory authorities if you believe that your rights have been violated due to the processing of your personal data not being in accordance with data protection regulations.

Additionally, you have the right to object to the processing of your personal data at any time:

  • If we process your personal data for direct marketing purposes; or
  • If we process your personal data for the pursuit of our legitimate interests and reasons arise from your particular situation.

You may (i) exercise the rights mentioned above or (ii) ask questions or (iii) lodge a complaint about the processing of your personal data by contacting us as indicated below.

XII. Contact
Questions, concerns, or comments regarding this Privacy Policy or requests regarding your personal data may be sent via email to our corporate data protection officer. You can reach our data protection officer at: SEE BELOW

The information you provide when contacting us will only be processed to handle your request. It will be promptly deleted afterward. Alternatively, we may restrict the processing of your personal data in accordance with statutory retention obligations.

XIII. Changes to this Privacy Policy
We reserve the right to change this Privacy Policy in accordance with the updates of our website. Please visit this website regularly and review the current Privacy Policy. This Privacy Policy was last updated on May 16, 2018.

Bacher'stay
St. Leonhard
Obergasse 11
I- 39042 Brixen


Phone: +39 0472 834846
Email: info@bacherstay.com

VAT ID: IT02860890215

XIV. Cookies
This website uses cookies. Cookies make websites more user-friendly and efficient for users. A cookie is a small text file used to store information. When a website is visited, it may place a cookie on the user's computer. If the user returns to the website later, the site can read the data from the previously stored cookie and recognize, for example, whether the user has visited the site before and which areas of the website the user was particularly interested in. More information about cookies is available at http://de.wikipedia.org/wiki/HTTP-Cookie.

CHANGING COOKIE SETTINGS
Users can determine in their web browser settings how cookies are handled, which cookies are accepted or rejected. The exact location of these settings depends on the specific web browser. Detailed information can be found via the help function of the respective browser. If the use of cookies is restricted, not all functions of this website may be fully usable.

COOKIES ON OUR WEBSITE
Our website uses the following cookies:

XV. ADDITIVE+ LANDINGPAGE - Online Marketing and Landing Pages
Beside our website we do also operate optimized landing pages for means of hotel online marketing. To process your request, reservation, order, activation, registration or the transmission of other contact forms on our website as well as to save and store your data we use cloud services, CRM systems and software provided by ADDITIVE Srl, 39011 Lana (BZ), Italy ("ADDITIVE"), our partner in the field of hotel digital marketing. The adequate level of data protection is based on data processing agreements with the respective company.

Our landing pages use Google Analytics, a web analytics service provided by Google Inc. ("Google"). Google Analytics enables website operators to analyse the user behavior of the visitors. The information about the user behavior is transmitted to and stored by Google on its servers.

Your IP address is collected but immediately anonymised (for example by deleting the last 8 bits). As a result the geolocation data is less accurate.

You can prevent the data collection connected to your use of our online services through cookies and the processing of this data by Google, by installing the browser-plugin available at the following link: https://chrome.google.com/webstore/detail/google-analytics-opt-out/fllaojicojecljbmefodhfapmkghcbnh

ADDITIVE has an insight into data gathered through Google Analytics. This data will be used only to analyse the use of our websites and to evaluate our marketing and distribution strategies.

Our website and landing pages also use functions provided by ADDITIVE for the multi-channel monitoring of the use of our websites as well as marketing and distribution strategies like landing pages, newsletter and social media presence. Information about your visits and submitted forms on our websites are also transmitted to ADDITIVE in order to evaluate and optimize our marketing and sales measures.

The data processing takes place in accordance with the requirements of art. 6 para. 1 lit f (legitimate interests) of the GDPR.

Our objective in accordance with the GDPR (legitimate interests) is the improvement of our products and services and our web presence through the analysis of the use of our website as well as marketing and distribution strategies.

Our website and our landing pages also use remarketing functions provided by Google Inc. ("Google") and by Meta Platforms Inc. ("Meta"). Therefore, Meta and Google will know that you have visited our website. This way visitors of our website and of our landing pages will find ads adapted to their interests on Google's advertising platforms and on the social media platforms Facebook and Instagram.

The data processing takes place in accordance with the requirements of art. 6 para. 1 lit a (consent) of the GDPR.

When you visit our landing pages a banner will inform you about the use of cookies for remarketing functions. Only by clicking on the corresponding button you consent to the use of these cookies. You can deny your consent anytime, by visiting the page containing the cookie information and denying the use in the banner that will be displayed.

XVI. ADDITIVE+ MARKETING AUTOMATION - Direct Marketing
In order to increase customer loyalty and to sell our services and additional services we use hotel online marketing software provided by ADDITIVE Srl, 39011 Lana (BZ), Italy ("ADDITIVE") within the field of hotel marketing automation. Therefore your data, which we gather and process in connection with your request, reservation, order, activation, registration or the transmission of other contact forms on our website, will be analysed and used to provide you with automatically generated offers for our services and additional services. Through the use of these services and systems your data will be processed and stored, at least in part, also outside of the EU or the EEC. The adequate level of data protection is based on data processing agreements.

You can deny the use of your data for this purpose anytime by clicking on the "unsubscribe" link in the respective message.

The data processing takes place in accordance with the requirements of art. 6 para. 1 lit f (legitimate interests) of the GDPR.

Our objective in accordance with the GDPR (legitimate interests) is the prevention of competitive disadvantages, the increase in brand awareness and the maximisation of our economic success through an optimal use of the acquired contacts.

XVII. ADDITIVE+ VOUCHERS
On our website you have the possibility to buy vouchers by using the integrated voucher software. To process your purchase and to save and store your data we use software provided by ADDITIVE Srl, 39011 Lana (BZ), Italy ("ADDITIVE") in the context of voucher marketing. Through the use of these services and systems your data will be processed and stored in the EU.

The data you provide is required to fulfil the contract or to carry out pre-contractual measures. Without this data we cannot conclude a contract with you. The data will not be transferred to an outside third party, except for your credit card data which will be transferred to the payment provider and to our tax accountant to fulfil our tax obligations.

The data processing takes place in accordance with the requirements of art. 6 para. 1 lit b (processing necessary for the performance of a contract) of the GDPR.

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